Facebook vs. Instagram by the numbers
Facebook’s head start might have had an advantage in terms of user base and popularity; Instagram’s growth has been substantial and continues to go up. Here are some stats.
38 billion monthly active users
40%of consumers watch the most videos on Facebook
65 million small businesses have Facebook Pages
74%of marketers use Facebook more as part of their brand’s social strategy
- 1 billion monthly active users
- 500 million daily active Instagram Stories users worldwide
- 68%of Instagram users visit the platform daily
- 65%of marketers plan to use Instagram more as part of their brand’s social strategy
Facebook might have larger numbers, but Instagram’s stats are impressive, particularly in engagement. Instagram is a platform that thrives on users being able to engage with the visual content brands share.